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[Skip to main content](#main-content)

[![FlexiBooking](/brand/flexibooking-primary.webp) ](/)

EN 

-   Product 
-   Solutions 
-   Resources 
-   Company 
-   [Pricing](/pricing)

EN 

[Contact](/contact)[Book a demo](/demo)

Our story 

# We build the booking platform we wished existed.

FlexiBooking is the product evolution of Web Maremma, the web agency founded in 2006 by Ing. Giulio Detti. After years building digital experiences for enterprise clients and selling tourism services alongside OTAs like Tiqets and Headout, we built the booking platform we always wished existed.

What we believe 

## What we believe

### Operators own the relationship

Your customers are yours. Your data is yours. Your checkout is yours.

### WordPress is a feature, not a workaround

We bet on WordPress because hundreds of millions of operators trust it.

### Honest defaults over feature checklists

We'd rather ship one feature operators actually use than ten that look good in a comparison table.

How we got here 

## How we got here

1.  2006 
    
    ### Web Maremma is founded
    
    Ing. Giulio Detti founds Web Maremma, a web agency specialized in web development, SEO and digital advertising.
    
2.  2012 
    
    ### Enterprise clients & growth
    
    The agency expands its portfolio with enterprise clients, building complex digital projects across multiple verticals.
    
3.  2017 
    
    ### Focus on tourism
    
    We specialize in selling tourism services and partner with leading OTAs like Tiqets.com and Headout.com, learning the booking flow inside out.
    
4.  2022 
    
    ### FlexiBooking is born
    
    We start building FlexiBooking as the natural crowning of years of work in tourism — first tested with our own enterprise clients.
    
5.  2025 
    
    ### Global launch
    
    After validation with enterprise operators, FlexiBooking launches as an independent product for the global market.
    

Talk to us 

## Want to talk to the people building it?

We're a small team that picks up the phone. Send a message or book a demo.

Send a message[Book a demo](/demo)

Partnerships 

## Building something that touches bookings?

Agencies, integrators and resellers — let's see if we fit.

Start a conversation

Drop us a line 

## Tell us what you're working on

We read every message and reply within one business day.

Full name Work email 

Company (optional) What's on your mind? (optional) Send message

Launch · January 25, 2027 · Be the first to know when we go live. 

[Keep me posted](/launch)

[![FlexiBooking](/brand/flexibooking-primary.webp) ](/)

The native WordPress booking platform built for tourism operators and service businesses.

### Product

-   [Overview](/overview)
-   [Features](/features)
-   [Why FlexiBooking](/why-flexibooking)
-   [Comparisons](/comparisons)
-   [Integrations](/integrations)
-   [Pricing](/pricing)

### Modules

-   [Booking Engine](/modules/booking-engine)
-   [Service Management & PMS](/modules/service-mgmt-pms)
-   [Channel Manager](/modules/channel-manager)
-   [CRM & Communication](/modules/crm-communication)
-   [Marketing Automation](/modules/marketing-automation)

### Solutions

-   [Tours](/industries/tours)
-   [Bike tours](/industries/bike-tours)
-   [Wineries & breweries](/industries/wineries-breweries)
-   [Spa](/industries/spa)
-   [Activities](/industries/activities)
-   [Attractions](/industries/attractions)
-   [All pain points](/pain-point)

### Resources

-   [Resources](/resources)
-   [Blog](/blog)
-   [Documentation](/support/documentation)
-   [Knowledgebase](/support/knowledgebase)
-   [Features](/features)
-   [Customers](/customers)
-   [Events](/events)
-   [Partner](/partners)

### Company

-   [About](/about)
-   [Contact](/contact)
-   [Book a demo](/demo)
-   [Privacy](/privacy-policy)
-   [Terms](/terms-policy)
-   [Cookie](/cookie-policy)
-   [DPA](/dpa)

© 2026 FlexiBooking. All rights reserved.

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Made for operators who want to own their bookings.