---
title: "OTA parity without losing the direct channel. — Bike Tours…"
url: https://flexibooking.com/customers/bike-tours-roma
description: "A growing tour operator scaled from 1,200 to 5,000 yearly bookings while keeping 60% of revenue on its own site."
lang: en
---

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All customer stories (https://flexibooking.com/customers)

Bike Tours Roma

# OTA parity without losing the direct channel.

A growing tour operator scaled from 1,200 to 5,000 yearly bookings while keeping 60% of revenue on its own site.

Bike Tours Roma

4.2×

Yearly bookings

60%

Direct revenue

0

Overbookings in 2024

> “FlexiBooking lets us push to GetYourGuide and Viator without ever feeling like a reseller.”
>
> — Luca Marini — Founder

Modules in use

## Modules in use

- Booking Engine
  A native booking engine, built for WordPress.
  Learn more
  https://flexibooking.com/modules/booking-engine
- Channel Manager
  Two-way sync with the OTAs that matter.
  Learn more
  https://flexibooking.com/modules/channel-manager
- Marketing Automation
  Recover revenue, upsell smarter, price dynamically.
  Learn more
  https://flexibooking.com/modules/marketing-automation

More stories

## More stories

Cantina del Borgo

### From two booking tools to one workflow.

A family-owned winery replaced a Wix widget plus a manual planner with FlexiBooking, cutting admin time and lifting direct revenue in one season.

Read the story
https://flexibooking.com/customers/cantina-del-borgo

Spa del Lago

### A planner the front desk actually opens.

A boutique spa replaced a generic SaaS booking system with FlexiBooking and gave the front desk a tool that fits how they really work.

Read the story
https://flexibooking.com/customers/spa-del-lago

## Want to be the next case study?

We work hands-on with every customer — and the results show up in the metrics, not the slides.

Book a demo: https://flexibooking.com/demo
Talk to us: https://flexibooking.com/contact

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