---
title: "GA4 & Tag Manager analytics — Integrations | FlexiBooking"
url: https://flexibooking.com/features/google-analytics
description: "Track the full booking funnel in GA4 or your tag manager — finally know which campaign actually drives revenue."
lang: en
---

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All features (https://flexibooking.com/features)

Feature

# GA4 & Tag Manager analytics

Track the full booking funnel in GA4 or your tag manager — finally know which campaign actually drives revenue.

Capture standardized events for views, selections, add-ons, vouchers, and purchases, so marketing sees exactly where guests drop off and what drives conversion. The data layer feeds Google Analytics 4, Google Tag Manager, or your own TMS with consistent schema, including product, date, value, and currency.

Modules used

## Lives inside these modules

- Booking Engine
  A native booking engine, built for WordPress.
  https://flexibooking.com/modules/booking-engine
- Marketing Automation
  Recover revenue, upsell smarter, price dynamically.
  https://flexibooking.com/modules/marketing-automation

Industries using it

## Particularly useful for

Tours: https://flexibooking.com/industries/tours
Spa: https://flexibooking.com/industries/spa
Activities: https://flexibooking.com/industries/activities
Attractions: https://flexibooking.com/industries/attractions

Related

## More in this category

### Native WordPress plugin

Booking, CRM and operations live inside your WordPress — same login, same theme, no third-party redirects at checkout.
https://flexibooking.com/features/wordpress-native

### Brevo sync

Keep subscriber lists fresh and targetable by syncing guests and segments to Brevo.
https://flexibooking.com/features/brevo-sync

### Webhooks & REST API

Connect FlexiBooking to anything — accounting, BI, CRM, ERPs — with reliable webhooks and a documented REST API.
https://flexibooking.com/features/webhooks-api

## See FlexiBooking on your own use case.

A 30-minute walkthrough on your services, your channels, your pricing model. No sales script.

Book a demo: https://flexibooking.com/demo

Talk to us: https://flexibooking.com/contact

## Structured data

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]
```