---
title: "Segmented email & SMS campaigns — Customer & CRM |…"
url: https://flexibooking.com/features/segmented-campaigns
description: "Send the right offer to the right segment — repeat guests, cart abandoners, VIPs — without burning the whole list."
lang: en
---

Skip to main content

All features (https://flexibooking.com/features)

Feature

# Segmented email & SMS campaigns

Send the right offer to the right segment — repeat guests, cart abandoners, VIPs — without burning the whole list.

Build segments from booking patterns like top spenders, frequent returners, families, or dormant contacts, and send tailored offers that match their seasonality and budget. Segments update as behavior changes; you can launch now or schedule campaigns, with eligibility rules on product, channel, and lead time to keep discounts under control.

Modules used

## Lives inside these modules

- CRM & Communication
  Every customer, every interaction, in one profile.
  https://flexibooking.com/modules/crm-communication
- Marketing Automation
  Recover revenue, upsell smarter, price dynamically.
  https://flexibooking.com/modules/marketing-automation

Industries using it

## Particularly useful for

Tours: https://flexibooking.com/industries/tours
Wineries & breweries: https://flexibooking.com/industries/wineries-breweries
Spa: https://flexibooking.com/industries/spa
Attractions: https://flexibooking.com/industries/attractions

Related

## More in this category

### 360° customer view

See identity, preferences, history and lifetime value on one screen — no more digging through three tools to remember who someone is.
https://flexibooking.com/features/customer-360

### Unified booking & sales history

Every booking, payment and message in one ordered timeline so any teammate can pick up the conversation in seconds.
https://flexibooking.com/features/booking-history

### Branded transactional emails

Confirmations, reminders and change notices that look like you — sent automatically, so guests stop asking "what time again?"
https://flexibooking.com/features/transactional-email

## See FlexiBooking on your own use case.

A 30-minute walkthrough on your services, your channels, your pricing model. No sales script.

Book a demo: https://flexibooking.com/demo

Talk to us: https://flexibooking.com/contact

## Structured data

```json
[
  {
    "@context": "https://schema.org",
    "@graph": [
      {
        "@type": "Organization",
        "@id": "https://flexibooking.com/#organization",
        "name": "FlexiBooking",
        "url": "https://flexibooking.com/",
        "logo": "https://flexibooking.com/flexibooking-mark.png",
        "sameAs": [
          "https://www.linkedin.com/company/flexibooking",
          "https://twitter.com/flexibooking"
        ]
      },
      {
        "@type": "WebSite",
        "@id": "https://flexibooking.com/#website",
        "url": "https://flexibooking.com/",
        "name": "FlexiBooking",
        "publisher": {
          "@id": "https://flexibooking.com/#organization"
        },
        "inLanguage": [
          "en",
          "it"
        ]
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@graph": [
      {
        "@type": "Organization",
        "@id": "https://flexibooking.com#organization",
        "name": "FlexiBooking",
        "url": "https://flexibooking.com",
        "logo": {
          "@type": "ImageObject",
          "url": "https://flexibooking.com/og-default.jpg",
          "width": 1200,
          "height": 630
        },
        "sameAs": [
          "https://www.linkedin.com/company/flexibooking",
          "https://twitter.com/flexibooking"
        ]
      },
      {
        "@type": "WebSite",
        "@id": "https://flexibooking.com#website",
        "url": "https://flexibooking.com",
        "name": "FlexiBooking",
        "publisher": {
          "@id": "https://flexibooking.com#organization"
        }
      },
      {
        "@type": "WebPage",
        "@id": "https://flexibooking.com/features/segmented-campaigns#webpage",
        "url": "https://flexibooking.com/features/segmented-campaigns",
        "name": "Segmented email & SMS campaigns — Customer & CRM | FlexiBooking",
        "description": "Send the right offer to the right segment — repeat guests, cart abandoners, VIPs — without burning the whole list.",
        "inLanguage": "en",
        "isPartOf": {
          "@id": "https://flexibooking.com#website"
        }
      },
      {
        "@type": "BreadcrumbList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "name": "FlexiBooking",
            "item": "https://flexibooking.com/"
          },
          {
            "@type": "ListItem",
            "position": 2,
            "name": "Features",
            "item": "https://flexibooking.com/features"
          },
          {
            "@type": "ListItem",
            "position": 3,
            "name": "Segmented email & SMS campaigns",
            "item": "https://flexibooking.com/features/segmented-campaigns"
          }
        ]
      },
      {
        "@type": "Article",
        "headline": "Segmented email & SMS campaigns",
        "description": "Send the right offer to the right segment — repeat guests, cart abandoners, VIPs — without burning the whole list.",
        "inLanguage": "en",
        "url": "https://flexibooking.com/features/segmented-campaigns"
      }
    ]
  }
]
```