---
title: "Marketing Automation — recover carts and grow direct…"
url: https://flexibooking.com/modules/marketing-automation
description: "Cart recovery, post-experience review collection and behavior-triggered campaigns — built on top of your booking data."
lang: en
---

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Marketing automation

# Recover carts, drive dynamic pricing and grow direct revenue.

See automations: https://flexibooking.com/demo
View case studies: https://flexibooking.com/customers

wp-admin/automations

Automation · Email flow

Live

1. Trigger · Booking complete
3. Email · Pre-arrival tips
   Sent · 24h after

5. Email · Review + voucher
   Sent · 7d after stay

Trigger

Booking

Channel

Email

Status

Active

Dynamic pricing

Auto price

High occ.

- Lead time
- Demand
- Season

Auto

Higher revenue per slot

What it changes

## Most direct revenue is left at the checkout

Industry data shows 60–80% of booking carts are abandoned. Without behavioral triggers tied to your booking data you can't bring those visitors back — and you can't convert satisfied guests into reviews and repeat bookings.

+12%

Direct conversion

3.4×

Reviews per 100 bookings

8h

Setup time for first automation

How it works

## Pick a template, plug in your data, ship in hours

1. ### Pick a proven template
   Cart recovery, post-experience reviews, win-back, anniversary — all preconfigured for travel.
2. ### Personalize with booking data
   Use real fields (service, date, guests, language) and customer attributes in subject and body.
3. ### Activate and measure
   Track sends, opens, clicks and — most importantly — bookings attributed to each automation.

What's inside

## Automations that ship results

All features (https://flexibooking.com/features?module=marketing-automation)

### Abandoned cart recovery

Bring back lost bookings automatically — guests get a reminder with their selected date and a one-click link to finish paying.

Explore
https://flexibooking.com/features/cart-recovery

### Dynamic pricing rules

Price up when demand is high, down when you need to fill — automatic rules for lead time, occupancy and season protect your margin.

Explore
https://flexibooking.com/features/dynamic-pricing

### Upsell at checkout

Suggest the right add-on at the moment of purchase — typical operators see basket value rise 15–25% with no extra ad spend.

Explore
https://flexibooking.com/features/upsell-engine

### Promo codes with full control

Run discounts that don't bleed margin — set caps on usage, products, channels and dates before the campaign ever goes live.

Explore
https://flexibooking.com/features/promo-codes

### Segmented email & SMS campaigns

Send the right offer to the right segment — repeat guests, cart abandoners, VIPs — without burning the whole list.

Explore
https://flexibooking.com/features/segmented-campaigns

### Post-experience offers

Turn one-time guests into repeat customers — automated follow-ups deliver the right offer days after the experience, when intent is highest.

Explore
https://flexibooking.com/features/post-stay-upsell

Business benefits

## Why teams choose this module

- Recover lost revenue automatically
  Cart-recovery, win-back and abandoned-voucher playbooks reclaim revenue that would otherwise quietly leak out of the funnel every week.
- Higher average order value
  Personalized upsell offered at the right moment — pre-stay, in-cart, post-booking — lifts AOV without discounting the core experience.
- Yield without a revenue manager
  Rule-based dynamic pricing applies your strategy automatically, with floors and ceilings you control and a clear log of every change.
- Move beyond batch and blast
  Behavioural triggers replace generic newsletters, so guests hear from you when something genuinely relevant just happened.
- Test before you commit
  Built-in A/B testing measures every offer, copy variant and pricing rule against a control — so the playbooks you scale are the ones that actually work.
- Defend results with attribution
  A revenue dashboard ties each campaign, code and pricing rule to the bookings it produced — one defensible number per playbook, every week.

Use cases

## Built for direct-revenue growth

Ecommerce manager

### Cart recovery

60% of carts abandoned with no follow-up.

Outcome

3-step recovery sequence brings back ~12% of lost bookings.

Brand owner

### Review velocity

Wants more 5★ reviews on Google and TripAdvisor.

Outcome

Smart routing sends happy guests to public platforms and unhappy ones to private feedback.

Marketing

### Anniversary campaign

Wants to bring back guests at the right moment.

Outcome

Trigger fires 12 months after booking with a personalized offer and direct booking link.

Customer stories

## Teams already running this module in production

Cantina del Borgo

### From two booking tools to one workflow.

A family-owned winery replaced a Wix widget plus a manual planner with FlexiBooking, cutting admin time and lifting direct revenue in one season.

Read the story
https://flexibooking.com/customers/cantina-del-borgo

Bike Tours Roma

### OTA parity without losing the direct channel.

A growing tour operator scaled from 1,200 to 5,000 yearly bookings while keeping 60% of revenue on its own site.

Read the story
https://flexibooking.com/customers/bike-tours-roma

Frequently asked questions

## Common questions

Do I need a separate marketing tool?

No. Automations run inside FlexiBooking using your CRM data — no copy-paste, no third tool.

How is recovered revenue attributed?

Each automation tags its sends; bookings completed via those links are reported per campaign.

Can I integrate Google Analytics?

Yes — UTM parameters are auto-applied and event hooks are available for GA4.

## Turn booking data into direct revenue

In 30 minutes we walk you through cart recovery, review collection and one trigger-based journey live.

Book the demo: https://flexibooking.com/demo
See the docs: https://flexibooking.com/resources/docs

Pairs well with

## Keep exploring the platform

- ### CRM & Communication
  Every customer, every interaction, in one profile.
  Explore
  https://flexibooking.com/modules/crm-communication
- ### Booking Engine
  A native booking engine, built for WordPress.
  Explore
  https://flexibooking.com/modules/booking-engine
- ### Channel Manager
  Two-way sync with the OTAs that matter.
  Explore
  https://flexibooking.com/modules/channel-manager

Go deeper

## Guides, real-world cases and useful links

article · 5 min read

### Direct vs OTA: finding the right mix

How to think about channel mix without leaving distribution on the table.

Explore
https://flexibooking.com/resources/direct-vs-ota-mix

article · 6 min read

### A 7-day playbook to reduce no-shows

The exact pre-stay journey we ship with FlexiBooking customers — and the numbers behind it.

Explore
https://flexibooking.com/resources/reduce-no-shows-7-day-playbook

### Related capabilities

- #### Abandoned cart recovery
  See the feature page.
  https://flexibooking.com/features/cart-recovery
- #### CRM & communication
  See the upstream module.
  https://flexibooking.com/modules/crm-communication

Pain-points solved

## Marketing Automation for every challenge

- ### Cut OTA fees
  Recover margin lost to commissions on every direct booking.
  Marketing Automation for Cut OTA fees
  https://flexibooking.com/pain-point/ota-fees/with/marketing-automation
- ### Reduce no-shows
  Pre-stay flows that turn confirmations into attendance.
  Marketing Automation for Reduce no-shows
  https://flexibooking.com/pain-point/no-shows/with/marketing-automation
- ### Recover abandoned carts
  Bring back the buyers your checkout almost converted.
  Marketing Automation for Recover abandoned carts
  https://flexibooking.com/pain-point/abandoned-carts/with/marketing-automation

## Structured data

```json
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]
```