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    See every guest's full history. Send offers that actually fit.

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    CRM · Contact 360°
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    Marco RossiContact
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    Joined · May 17, 2023

    First nameMarco
    Last nameRossi
    Emailmarco.r@studio.it
    Phone+39 320 145 7788
    Tags
    VIPReturning+ Add
    Coupons
    WELCOME10GIFT50

    Purchased

    Tuscany Wine TourE-Bike Rental · 2d

    Orders

    TotalTotal orders

    7

    SpentTotal spent

    €1,284

    LastLast order

    #8511 ↗

    Avg.Avg. value

    €183

    Recent

    #851112 Apr€212
    #844203 Mar€96
    #830718 Feb€340
    What it changes

    Generic emails get ignored — context wins replies

    Disconnected mailing tools mean your team copies and pastes guest data, miss-sends offers and risks GDPR mistakes. We bring CRM and messaging into the booking system so context flows automatically and consent is always tracked.

    +34%

    Email open rate

    +19%

    Repeat-customer revenue

    100%

    Consent traceability

    How it works

    Profiles fill themselves while you operate

    1. Profiles build automatically

      Each booking, modification and message updates the customer record without manual entry.

    2. Segment with confidence

      Save reusable segments and preview audience size before you send anything.

    3. Send + measure

      Use built-in templates or your own HTML; track opens, clicks and bookings attributed to each send.

    What's inside

    A communication suite that knows your guests

    All features

    360° customer view

    See identity, preferences, history and lifetime value on one screen — no more digging through three tools to remember who someone is.

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    Unified booking & sales history

    Every booking, payment and message in one ordered timeline so any teammate can pick up the conversation in seconds.

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    Open-date gift vouchers

    Sell the gift today, let the recipient pick any future date — cash up front, redemption tracked automatically, zero spreadsheets.

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    Branded transactional emails

    Confirmations, reminders and change notices that look like you — sent automatically, so guests stop asking "what time again?"

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    Segmented email & SMS campaigns

    Send the right offer to the right segment — repeat guests, cart abandoners, VIPs — without burning the whole list.

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    Booking on request

    Capture leads for tailor-made experiences with a structured request flow — payment is taken only when you confirm.

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    Business benefits

    Why teams choose this module

    • More repeat revenue

      A unified guest profile makes second and third bookings the natural next step — repeat customers cost a fraction of new ones.

    • Less manual messaging

      Templated pre-stay, post-stay and review flows replace the daily copy-paste from the inbox, freeing front-office staff for high-value conversations.

    • Faster, consistent responses

      A shared team inbox keeps response time under two minutes during business hours and ensures every guest gets the same standard of care.

    • GDPR you can prove

      Versioned consent, audit logs and one-click export or erasure turn data-protection requests from a fire drill into a routine task.

    • Insights without a data team

      Lifetime value, segment health and review sentiment surface on the same screens used by operations — no SQL, no separate BI license.

    • Channel parity for OTA guests

      OTA bookings build the same guest record as direct ones, so post-experience marketing and reviews work for every channel — not just for guests who booked you directly.

    Use cases

    For teams that care about who comes back

    Customer success

    Repeat-guest experience

    VIP guests deserve recognition but team has no shared profile.

    Outcome

    Lifetime value badge + visit history makes every interaction personal.

    Marketing

    Win-back campaign

    Wants to re-engage guests who haven't booked in 12 months.

    Outcome

    Dynamic segment + targeted offer drives measurable repeat revenue.

    Legal & ops

    GDPR audit

    Needs to prove consent for every marketing email sent.

    Outcome

    Per-customer consent ledger exports in seconds with full provenance.

    Frequently asked questions

    Common questions

    Can I keep using my current email provider?
    Yes — bring your own SMTP or transactional email provider and we route sends through your account, with delivery analytics in one place.
    How are consents managed for marketing emails?
    We track opt-in source, timestamp and policy version; unsubscribe is one click and instantly synced.
    Can the team see all guest interactions in one place?
    Yes — every booking, message and email lands on the customer profile with full context.

    Communication that comes with context

    In 30 minutes we walk you through the CRM, segments and a real automated campaign.