Discovery stage: SEO for operators that actually converts
Move beyond brand keywords. Capture intent across the funnel with a clear page architecture.
April 28, 20266 min read
SEO is a distribution channel. Treat it as one.
Map intent to pages
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Informational, navigational, transactional
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One primary keyword per page
Build internal authority
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Hub-and-spoke linking from pillars to module pages
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Breadcrumbs + JSON-LD
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