Pre-arrival: communications that feel personal at scale
The pre-arrival window is your highest-attention moment. Use it well, without sounding robotic.
April 28, 20266 min read
Most pre-arrival emails are noise. The few that aren't drive reviews and add-on revenue.
The 3-message cadence
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Confirmation with practical info
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Useful nudge 7 days out
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Day-before checklist + upsell
Channel mix
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Email for detail
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WhatsApp/SMS for time-sensitive nudges
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